Existence

CONCEPT

In a world that’s constantly moving forward, have we forgotten to pause and truly observe?

To see life—both human and nature—in its purest form. Observation means looking with intention, noticing both the smallest details and the bigger picture. While the world has advanced, the essence of humans and nature remains unchanged.

This concept preserves that foundation, translating it into timeless silhouettes with street-style adaptations—reflecting change while staying rooted in their core. It explores the physical and metaphorical similarities between humans and nature, highlighting their emotional and physical interactions, which will be expressed through prints and surface design.

LookBook

The making of

MIND MAP

The mood board for the project was achieved by taking photos of human faces, features, bodies and amalgamating them with photos of trees, oceans and sand. It showcases the intricate textures and patterns and the beauty of details. A limited colour palette with the focus on integrated existence of humans and nature.

COLOUR BOARD

FABRIC BOARD

Khadi Cotton

BRAND POSITIONING

CLIENT BOARD

Behaviour

Consumers of luxury fashion like to keep an expensive up to date lifestyle. They keep up with brands and buy regularly. They are up to date with the trendiest music and cafes. They don’t mind stepping outside their comfort zone to appear fashionable. They have an active social media account/ are up to date with the social media trends. It’s also an opportunity to showcase their lifestyle.

Psychographic

The consumers of high street fashion are people who enjoy a life of luxury and premium products. They are financially affluent and use their fashion as a tool for self expression as well as to portray their status. Even though they follow trends their individual expression and identity are aspects they wish to highlight. More often than not they are in similar social circles which also adds to the pressure to look expensive.

Demographic

They come from affluent families. Although
their origin is India, they travel abroad avidly. They go to the best universities and receive the best education. They live in elaborate ornate homes. The consumers are not restricted to a particular gender.

CONCEPT EXPLORATION

Concept 1

Comparing their existence in terms of identity: Both a symbol of identity, no two could ever be identical or repeated. Both have intricate line movement and pattern.

Finger print and tree stump

The concept is to weave both the finger print and the stump together highlighting the uniqueness but also dabbling with their co-existence.

Their symbolic and metaphorical similarities being overlapped, thus creating a new existence.

Concept 2

Waves and heartbeat

The human heartbeat and waves share a rhythmic, life-sustaining quality. Like a steady heart, waves rise and fall in a natural pulse, sustaining life by moving nutrients. Both respond to external influences—heartbeats change with emotions and activity, while waves shift with tides and winds.

Both can be soothing or powerful—a steady heartbeat brings calm, like gentle waves, while rapid heartbeats or crashing waves signal intensity. They also connect to larger forces; the heart responds to the body’s needs, just as waves are shaped by the moon’s pull. Both symbolize movement, vitality, and the continuous flow of life.

Concept 3

Imperfections

The idea is to compare the spots on humans and animals that have a unique pattern, size and appearance. Often seen as freckles on humans and spots on animals.

Concept 4

Lines

Creases and lines that are formed over time through movement. Their placement is unique and symbolise the time that has passed.

Fine lines start as gentle ripples, like sand dunes shifting in the wind, barely noticeable at first. As years pass, they deepen, much like how the earth splits under the sun’s relentless heat.

Final swatch is developed by laser cutting
holes in fabric and attaching a contrast
fabric underneath

Both are nature’s imprints, marks of
experience—one on human skin, the other
on the land—etched by the elements and
the passage of time.

(Final swatch is developed using denim thread over uneven folded fabric)

Concept 5

Breaking and healing

Both nature and humans possess the remarkable ability to heal in different ways. The human body mends physical wounds just as the mind recovers from emotional distress. Similarly, nature regenerates—forests regrow after fires, rivers cleanse themselves, and ecosystems restore balance over time. Healing is an inherent process shared by both.

This idea is explored by attaching 2 pieces of fabric using threads, symbolising the concept of breaking, healing and continuing.